Land Rover North America Announces Sponsorship of Equestrian Event

Recently, Land Rover was announced as the title sponsor of the iconic Kentucky Three-Day Event, signifying the next step in the automaker's partnership with United States Equestrian Federation. The event, which takes place at Lexington's Kentucky Horse Park from April 26-29, 2018, will be renamed the Land Rover Kentucky Three-Day Event.

After eight years as the Official Vehicle and five years as a Presenting Sponsor, Land Rover has now increased its support of one of the country's most prestigious equestrian events. The Kentucky Three-Day Event is one of only six Four Star events in the world, and the only one in the Western Hemisphere. Each year, the Kentucky event draws more than 80,000 spectators to watch the world's best horse-and-rider combinations compete for their share of $400,000 in prize money.

In a press release, Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America, LLC, commented, " Expanding our partnership with this title sponsorship will further strengthen our relationship with the equestrian community, an important audience for the Land Rover brand."

Are you in the market for a new Land Rover? Contact Land Rover Austin to speak with a member of our team and arrange for a convenient test drive.


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