The Land Rover Defender Is Gone, But Its Spirit Lives On

Most anyone who's even slightly familiar with the Land Rover marque knows about the iconic Land Rover Defender. Like the Mercedes-Benz G-Class, or Gelandewagen, the Defender was an automotive icon famous for its rugged-good looks, impressive off-road performance, and perhaps best of all, it's brand-defining traits. The Land Rover Defender has been the benchmark off-roader for those looking for a straightforward 4x4 that offers unmatched off-road capabilities and an iconic, immediately recognizable design.

History of the Defender

The Land Rover Defender was based off the original Land Rover Series I, II, and III, vehicles. The series I was itself, developed after WWII. Advanced in its' day (1948), the Series II was constructed with an aluminum alloy since steel was scarce. As time went on, Land Rover vehicles became highly admired. In 1983, the Land Rover One Ten was released, and in 1984, the Land Rover Ninety would follow. These models eventually were renamed, and the Land Rover Defender 90 and Defender 110 were born. In the late 90's, this badging was further simplified, and the SUV became known simply as the "Land Rover Defender."

Land Rover Experience Center Heritage Program

The Land Rover Defender has since been discontinued. But Land Rover wants to celebrate the rich history of the Defender and Series models. It is doing just that through the new Land Rover Experience Center Heritage Program - "a celebration of the history and legacy of the iconic Defender.", according to a recent Land Rover Press release. The same press release affirms  "The program will allow consumers to drive the Defender off-road at Land Rover Experience Centers across the U.S."

Visit our dealership to see how the spirit of the Defender lives on, not only in the Heritage program but also in all new Land Rover models. 


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